Abstract: Based on the behavioral characteristics of risk aversion and equity concern of manufacturing enterprises due to emission reduction investment,to realize the low-carbon sustainable development of the supply chain,aiming at the market demand that is sensitive to price and emission,comprehensively considers the government carbon trading mechanism and the manufacturer's emission reduction investment,the risk aversion behavior and fairness concern behavior of manufacturers were characterized by using the mean-variance method and the absolute fairness model,and a low-carbon supply chain pricing decision model under the manufacturer's dual behavior preference was constructed.The research results showed that,compared with single-action preference decision,the fairness concern coefficient would further improve the manufacturer's profit when the manufacturer had both risk aversion and fairness concern characteristics,and the profit of the retailer and the supply chain system was reduced.The avoidance coefficient had the opposite effect.On the other hand,the dual behavior preference reduced the incentives of manufacturers to reduce emissions,so that the emission reduction rate was lower than the single behavior preference decision-making situation.In addition,the carbon trading scheme had a positive effect on incentivizing enterprises to make emission reduction investments regardless of whether members had behavioral preferences.

Key words: carbon trading, fairness concern, risk aversion, low-carbon supply chain, pricing decision

摘要： 鉴于制造企业因减排投资而易表现出风险规避与公平关切的行为特性,以实现供应链的低碳可持续发展为目标,针对价格与排放敏感的市场需求,综合考虑政府碳交易机制和制造商减排投资,并利用均值方差法和收益分配绝对公平模型刻画制造商的风险规避行为和公平关切行为,构建了制造商双重行为偏好下的低碳供应链定价决策模型。研究结果表明,与单行为偏好决策相比,当制造商同时具有风险规避与公平关切特性时,公平关切系数会进一步提高制造商的利润,并降低零售商和供应链系统的利润,而风险规避系数则会表现出相反的作用;双重行为偏好降低了制造商的减排积极性,使减排率均低于单行为偏好决策情形;不管成员是否具有行为偏好,碳交易机制对激励企业进行减排投资都具有积极作用。

关键词: 碳交易, 公平关切, 风险规避, 低碳供应链, 定价决策