关键词: 汽车造型, 认知过程, 眼动测试, 脑电测试, 评价模型, 产品设计

Abstract: To solve the problem of strong subjectivity but lacking objective data in the selection results of automobile industry design,an experimental research of user experience and evaluation was proposed base on eye movement and EEG,and the user's subjective psychology and objective physiology quantities were chosen as the evaluation indexes.The Dikablis Glasses eye tracker and Brain Amp64 EEG recorder were applied to collect the data of eye movement and EEG of 20 object users during the process of experience and evaluation of 4 various automobile design renderings.The original eye movement and EEG data was processed by D-lab and Brain Vision Analyze,and the correlation of processed eye movement,EEG data and subjective evaluation was analyzed.The multi-dimensional-comprehensive evaluation model of the automobile-industry-design user experience was set up and verified based on the psychological and physiological indexes.The result showed that the indexes of the user's subjectivity,eye movement and EEG could be verified by each other to make the evaluation result more objective.

Key words: automobile styling, cognitive process, eye moving testing, electroencephalogram testing, evaluation model, product design