关键词: 逆向供应链, 定价策略, 博弈论, 零售商, 改进的K-S解法, 利润分配

Abstract: To solve the problems of pricing strategy and profit distribution in reverse supply chain involving multi-retailer participants, the optimal pricing strategy for the members in supply chain was obtained under both cooperative and non-cooperative game ways based on Stackelberg game theory. And it was theoretically proved that the recycling prices were appreciated and the quantities of recycled products as well as the profit of the whole reverse supply chain system were increased under joint pricing strategy. Thus the cooperation of all sides was beneficial to both sellers and consumers. By using improved K-S solution, the allocation scheme on how to distribute profit among the members was designed according to their contribution to the cooperative alliance. The validity of conclusions was verified by a numerical example.

Key words: reverse supply chain, pricing strategy, game theory, retailer, improved K-S solution, profit distribution