关键词: 互惠偏好, 闭环供应链, 合作博弈, 利润分配

Abstract: To study cooperative mechanism of a three-echelon closed-loop supply chain system,the cooperative and non-cooperative game theory were employed to analyze the interactions between different players.By taking the reciprocal preferences of distributor and retailer into consideration,the channel profits under the decentralized and partial-coalition model were lower than that under centralized model.To find a proper profit allocation plan to coordinate the supply chain system and the reciprocity preference problem,the characteristic functions were figured out respectively with cooperative game theory.The coordination mechanisms based on classic Shapley value and nucleolus solution were proposed and the balanced-satisfaction based plan was put forward innovatively.The numerical simulation experiments were conducted and the results revealed that the surplus profit allocation plans satisfied individual rationality and collective rationality whilst falling into the cooperative game's core and made the grand alliance thereby stable.

Key words: reciprocity preference, closed-loop supply chain, cooperative game, profit allocation