关键词: 零售商, 双渠道, 代发货, 物流服务, 投资补贴, 供应链

Abstract: Aiming at the channel conflict and low drop-shipping logistics service lever problems in retail drop-shipping double channel supply chain,the drop-shipping dual channel supply chain decision under traditional wholesale price contract was analyzed with dynamic game theory,and the fact that the running condition of wholesale price contract was logistics service demand elasticity less than a certain threshold was found,at which the retailer only provided the lowest logistics service level in industry.Further,the logistics investment subsidies were introduced into the supply chain,and the result showed that the investment subsidies contract's feasible interval was bigger compared with the wholesale price contract.The drop-shipping logistics service lever would be higher,and the drop-shipping logistics charge,the market prices of two channels would also be increase,eventually the profits of manufacturers and retailers would be improved.Therefore,the logistics service level would get a better incentive and the effect of supply chain coordination was better under the investment subsidies contract.

Key words: retailer, dual channel, drop-shipping, logistics service, investment subsidy, supply chains