关键词: 滞销品, 畅销品, 捆绑销售, 供应链协调

Abstract: Destocking of unsalable goods is an important task for companies,and bundling unsalable product with best selling product is one of significant methods to decrease inventory.By considering the influence of retail price and retailer's promote sales on unsalable product demand,a stochastic supply chain model that manufacturer had bundling power was constructed.Through comparing all kinds of contracts in supply chain,the key researches were as follow: traditional contracts such as returns and revenue sharing contract could not coordinate the bundling supply chain,yet Sales Rebate and Penalty (SRP) contract was able to achieve channel coordination.A win-win situation was developed through supplier changed sale rebate with a SRP contract.The level of retailer's sales effort and order quantity could be both improved,and the lower retail price of best selling product could benefit to consumers.

Key words: unsalable product, best selling product, pure bundling, supply chain coordination