关键词: 绿色制造策略, 企业社会责任, 供应链协调, 政府补贴

Abstract: To investigate the influence of Corporate Social Responsibility (CSR) on green manufacturing strategy,a green manufacturing supply chain model considering CSR was constructed.By using Stackelberg game theory,the equilibrium solutions under the decentralized model was examined.The results indicated that the product green degree,supply chain's economic profit,consumer surplus and social welfare were promoted with the increasing of supply chain CSR degree and retailer's CSR allocation;a reasonable CSR level and allocation could realize Pareto improvement of channel members' economic profits.Based on the centralized model,a two-part tariff and cost sharing contract was proposed to coordinate the supply chain.The model was extended to a three-stage supply chain considering government subsidies.The comparative analysis revealed the influence of CSR on green manufacturing strategy under the government subsidy.

Key words: green manufacturing strategy, corporate social responsibility, supply chain coordination, government subsidy