关键词: 随机需求, 关联定价, 交货期, 产品质量, 决策模型

Abstract: To satisfy customer demands efficiently and in time,the optimization of enterprise utility was researched through constructing the dynamic correlation pricing model.The result showed that the optimal combination of price,delivery and quality was existed under uncertainty of market demand,which made enterprises achieve the goal of optimizing price decision,improving on time delivery and reducing operational cost.The factors of product's delivery and quality were integrated into pricing model to make a series of sensitive analysis,and the influence level of different factors was illustrated by introducing different intervals,which had important guiding significance for the pricing decision problems associated with customer production environments.

Key words: stochastic demand, correlation pricing mechanism, lead time, product quality, decision model