关键词: 主导权, 合作定价, 随机需求, 高铁快递, 传统快递, 供应链

Abstract: To analyze impacts of power structure on price strategy for traditional express that cooperated with China Railways High-speed(CRH) express,on the basis of three-stage supply chain for cooperation,the pricing game model under centralized control,Nash model when both parties equivalently dominated and Stackelberg game model when both parties respectively dominated were established by considering the uncertain demand respectively.The optimal agreement freight rate strategy for CRH express and optimal agreement freight volume and market pricing strategy for traditional express in four cases were obtained.The analysis conclusions showed that the agreement freight rate when both parties equivalently dominated was higher than that when both parties respectively dominated.When the dominant transferred from CRH express to traditional express,the market freight rate increased.The supply chain efficiency reached maximum under centralized control mode but reached minimum when traditional express dominated.The traditional express could get greater benefits when had the dominance.The conclusions was verified by numerical examples.

Key words: power structure, price strategy, uncertain demand, China railways high-speed express, traditional express, supply chains