关键词: 众包供应链, 全渠道设计, 订单生产, 生产决策模型, O2O模式, 蚁群算法, 定制化设计

Abstract: To make supply chain based product with crowdsourcing omnichannel design,on the basis of the literatures,the omnichannel O2O design framework in the presence of order-driven production was developed by combining online crowdsourcing with offline non-crowdsourcing design.In this framework,the production model including capacity and worktime constraints was established.As a new supply chain,crowdsourcing supply chain had the attribute of Internet genes with customer satisfaction and experience,hence opportunity cost arose by rejecting order was introduced the above model to quantify customer satisfaction.As a result,the extended model was constructed.Afterwards,the modified Ant Colony Algorithm (ACA) was utilized to solve the problems.Through the numerical study found that although the extended omnichannel O2O model was more likely to rejecting order,customer satisfaction and process experience could be fully reflected in this model so as to guarantee the correctness of decision-making.In addition,it also found that the efficiency of omnichannel O2O customized-design was highly related to order size.Meanwhile,the order from the offline design was better arranged to produce in regular time shift over the middle period horizon,while the one from the online crowdsourcing design scheduled in overtime shift over the start or end of period horizon.

Key words: crowdsourcing supply chain, omnichannel design, order, production decision making model, O2O, ant colony algorithm, customized design