Abstract: To research the influence of fairness concerns on optimal decision for competing supply chain,a supply chain model composed of one retailers and two competing manufacturers was constructed,the decision for supply chain were studied,and the equilibrium results were compared under the three different fairness concern reference points situations that considered peer-induced,distributional fairness concern and without considered the fairness concerns of two competing manufacturers.The results showed that the retailer's profit was optimal when the manufacturer had peer-induced fairness concern,and then when the manufacturers did not considered the fairness concerns,and finally when the manufacturer had distributional fairness concerns.However,the profits of the manufacturer and the whole supply chain depended on the competition intensity and the fairness concerns degree.

Key words: competing manufacturers, fairness concern, reference points, decision model, supply chains

摘要： 为研究公平关切行为对竞争供应链最优决策的影响,构建了由两个竞争制造商、一个零售商组成的供应链模型,研究了两竞争制造商公平中性、对等诱导公平关切以及分配公平关切3种不同参照点情形下的供应链决策,并对以上均衡结果进行了比较。研究表明,零售商的利润在制造商具有对等诱导公平关切时最优,其次是制造商公平中性时,最后是制造商具有分配公平关切时;而制造商及供应链的整体利润变化则依赖于竞争强度与公平关切程度的变化。

关键词: 竞争制造商, 公平关切, 参照点, 决策模型, 供应链