Abstract: Based on the two-level supply chain with the manufacturer as a leader and the supplier as the retinue,the influence on bilateral efforts and performance of the supply chain was researched under the circumstances of the supplier's behavior preference and the supplier's behavior preference with overconfidence and fairness concerns,and the differences with the complete rationality circumstance was compared.The results showed that the supplier's overconfidence and fairness would encourage himself to improve the efforts level,but the supplier's fairness would reduce the manufacturer's efforts level.Only under certain condition,the supplier's overconfidence could increase the manufacturer's efforts level.Meanwhile,the supplier's overconfidence and fairness could actually improve the utility of whole supply chain.Numerical analysis was provided to validate the influence of supplier's behavior preference with overconfidence and fairness concerns on balanced operation of supply chain.

Key words: behavioral operation, supply chains, overconfidence, fairness concerns, bilateral efforts

摘要： 基于制造商为主导、供应商为随从的两阶段供应链,分别在供应商仅具有过度自信、供应商同时具有过度自信和公平关切的情形下,考察两者对供应链双边努力行为的影响,并对比分析了与完全理性情况下的结果差异。研究发现:供应商的过度自信和公平关切都是促使其自身提高努力投入的因素,但是供应商公平关切的存在会降低制造商努力投入的程度,只有在满足一定的条件下,供应商过度自信的存在才会提高制造商努力投入的程度。同时,供应商的过度自信和公平关切都有利于提高供应链的整体效用。通过数值分析验证了供应商过度自信和公平关切对供应链均衡运作结果的影响。

关键词: 行为运筹, 供应链, 过度自信, 公平关切, 双边努力