关键词: 层次分析法, 模糊决策, 在线定制, 完全效用

Abstract: To evaluate and select on-line customization schemes, fuzzy analytic hierarchical process model of multi decision-maker with different risk preference was used. With a priority method for triangular fuzzy number complementary judgment matrix, weights of each level utility were obtained after establishing guideline evaluation system. To obtain the fuzzy total scores of each scheme of multi decisionmaker with different risk preference, satisfactory level of the second level criteria sub-utility of each on-line customization schemes was expressed as fuzzy linguistic variables. Finally, to sort triangular fuzzy number of each on-line customization schemes, the optimal scheme was selected based on considerations of average position and right-and-left diffuseness. A practical example proved that this model was feasible and reasonable.

Key words: analytic hierarchical process, fuzzy decision-making, on-line customization, total utility