关键词: 生鲜食品, 供应链, 微分对策, 渠道协调机制, 电子商务

Abstract: Owing to the perishable and seasonal characteristics and the improvement of consumers' requirements on quality and safety of fresh food,the dual channels coordination of supply chain is a problem.Based on the two-echelon supply chain consisted of one supplier and one retailer,the differential game model was established by considering the effect of preservation effort on the quality of fresh food.Through comparing non-cooperative Nash game with Stackelberg game under the decentralized decision,and cooperation game under centralized decision,the joint contracts of revenue sharing,cost sharing,price discount were designed to coordinate the dual channels.The research showed that the joint contracts coordination mechanism could contribute to dual channels' coordination.A numerical example verified the conclusion.

Key words: fresh food, supply chains, differential game, channel coordination mechanisms, e-commerce