关键词: 物流服务供应链, 企业社会责任, 权力结构, 定价决策

Abstract: Aiming at a Logistic Service Supply Chain (LSSC) consisted a Logistics Service Integrator (LSI) and a Functional Logistics Service Provider (FLSP),based on different power structures and Corporate Social Responsibility (CSR),the pricing decision was investigated,the optimal selection of subject of CSR in different power structures was discussed,and the most suitable LSSC in the same subject of CSR was studied.The results indicated that the follower investment was more beneficial to market demand and the whole supply chain performance and could achieve win-win between LSI and FLSP by comparing to leader investment.Under the situation of pricing and service decision,LSI and FLSP tended to assume CSR by each other party.Among the different power structures,the market demand and supply chain performance were the lowest with FLSP dominance.CSR had the positive effect on the market demand and utility.

Key words: logistics service supply chain, corporate social responsibility, power structures, pricing decision