关键词: 感知价值, 回收责任, 再制造, 生产决策, 原始设备制造商, 供应链

Abstract: To reveal the influence of recycling and remanufacturing channel's selection on manufacturing/remanufacturing decision,the negative or positive effects of remanufactured products on customers' perceived value of new products were analyzed in different remanufacturing channel's structures,and the demand functions of new and remanufactured products were reconstructed under three kinds of structures about recycling and remanufacturing channel.To get the optimal production and pricing decisions,three manufacturing/ remanufacturing optimization models were proposed,and the conditions of Original Equipment Manufacturer (OEM)'s profits dominance were derived.The results showed that the negative effect of remanufactured products on customers' new product perceived value would reduce the sale price of new and remanufactured products,and the quantity of new products in Model M.Meanwhile,the profit of OEM would decrease with the negative effect.In Model S and Model C,the sale price of new and remanufactured products would be increased due to the positive effect of remanufactured products on customers' new products perceived value.Since the recovery amounts of used products could be controlled by OEM,the quantity of new products would increase in Model S,and the profits of OEM,IO and remanufacturing system would increase with the positive effect.In Model C,OEM decreased the quantity of new products to alleviate the cannibalization of remanufactured products.With the positive effect increasing,the profit of OEM increased first and then decreased.When the negative and positive effects were relative small,OEM should remanufacture the used products.Otherwise,OEM should recycle the used products and transfer them to IO if the recovery channels were relatively complete.

Key words: perceived value, take-back responsibility, remanufacturing, production decision, original equipment manufaturer, supply chains