关键词: 产品错放, 无线射频识别, 双渠道供应链, 投资收益

Abstract: To solve the decision-making and cooperation problem of dual supply chain enterprises in a certain situation with an investment on RFID technology,by taking the dual-supply chain of single manufacturer and single retailer as the research object,RFID technology was used to study on investment return and coordination of dual-channel supply chain.Aiming at the four cases such as the retailer or the manufacturer investing alone,two parties not investing and both of them joint-investing RFID technology,the effect of RFID technology on investment return of dual-channel supply chain and the coordination of dual-supply chain under last case were researched.The result showed that an increase of misplacing product rates of both sides would make the other's product sales increased and its own product sales decreased.As the cost of single RFID tag was within a certain threshold,the retailer invested RFID technology alone would make the manufacturer's return increased,and the manufacturer invested RFID technology alone would make the retailer's return decreased.As both sides of the supply chain joint invested RFID technology,the return under the coordinative system were superior to those return under any single investing condition. 

Key words: product misplacement, RFID, dual-channel supply chain, investment return