关键词: 产品创新, 客户协同, 收益&mdash, 风险评估, 模糊层次粗数分析法

Abstract: To evaluate the benefit and risk of customer collaboration quantitatively,a benefit-risk measurement model was established,and a method of fuzzy hierarchy rough number analysis was proposed to solve the fuzziness and uncertainty in measurement process.In this method,the advantage of hierarchical structure in fuzzy analytic hierarchy process was fully used to describe the problem,and the subjectivity and vagueness of one and more experts' preference were reflected directly.Through the case research and comparative analysis,the feasibility and effectiveness of proposed method were demonstrated.

Key words: product innovation, customer collaboration, benefit-risk measurement, fuzzy hierarchy rough number