Abstract: To explore the influence of green design behavior of manufacturer and Corporate Social Responsibility (CSR) behavior of retailer on Closed-Loop Supply Chain (CLSC) operation under the government Extended Producer Responsibility (EPR) policy.The game models for CLSC were constructed under four situations,and the impact of manufacturer's green design and retailer's CSR behavior on recycling decisions and operational performance of CLSC were analyzed.The research showed that regardless of the recycling mode,the retailer's CSR behavior might not always be beneficial to himself,but it could improve the optimal green design level of manufacturer,enhance the recycling effect of waste products and improve the overall performance of CLSC.The improvement of manufacturer's green design level was conducive to increasing the recycling rate of waste products,expanding market demand and improving retailer's profits and social welfare.However,a higher level of green design was uneconomical to oneself.Whether the retailer undertook CSR or not,the manufacturer's recycling channel selection strategy was affected simultaneously by factors such as difficulty in recycling and government subsidies,and when retailer recycles and undertook CSR,it was more beneficial for manufacturer to make profits.

Key words: extended producer responsibility policy, green design, closed-loop supply chain, recycling mode, corporate social responsibility

摘要： 为探究政府生产者责任延伸制度下,制造商的绿色设计及零售商的企业社会责任（CSR）行为对闭环供应链运作的影响,构建了4种情形下的闭环供应链博弈模型,分析了制造商绿色设计与零售商CSR行为对闭环供应链回收决策和运作绩效的影响。研究表明,无论在何种回收模式下,零售商的CSR行为虽然未必总对自身有利,但是能够提高制造商的最佳绿色设计水平,增强废旧品回收效果,改善闭环供应链整体绩效;制造商绿色设计水平的提高有利于增大废旧品回收率,扩大市场需求,改善零售商利润和社会福利,然而较高的绿色设计水平对自身是不经济的;无论零售商是否承担CSR,制造商的回收渠道选择策略同时受废旧品回收难度和政府补贴额等因素影响,而且当零售商回收且承担CSR时更有利于制造商获利。

关键词: 生产者责任延伸制度, 绿色设计, 闭环供应链, 回收模式, 企业社会责任