Abstract: To provide the differentiated pricing decisions in remanufacturing closed-loop supply chains under the dual altruistic preferences of manufacturers and retailers,by analyzing and comparing the equilibrium strategies under four decision-making modes including no altruistic preference,single altruistic preference and double altruistic preference,the influence of double altruistic preference on differential pricing decision and channel efficiency of closed-loop supply chain was obtained.The results showed that the wholesale price of new products and remanufactured products would be reduced by increasing retailers'altruistic preference;the retail price of new products and remanufactured products would be decreased and the market demand would be increased by increasing altruistic preference of both sides;the recycling quantity of waste products were reduced by increasing altruistic preference degree,which was beneficial to recycling and remanufacturing;the increasing of altruistic preference of manufacturers and retailers leaded to the decreasing of their own income and the increasing of the other party's income,and the improvement of channel efficiency was improved;double altruistic preference was beneficial to the improvement of the overall profit and efficiency of the closed-loop supply chain,and the effect of double altruistic preference was more significant than that of single altruistic preference.

Key words: remanufacturing, closed-loop supply chain, dual altruistic preference, differentiated pricing

摘要： 为了给出制造商和零售商双利他偏好下再制造闭环供应链的差异化定价决策,针对无利他偏好、单制造商利他偏好、单零售商利他偏好和双利他偏好4种决策模式,比较分析得出双利他偏好对闭环供应链差异化定价决策和渠道效率的影响。研究发现,增加零售商利他偏好程度会增加新产品和再制造产品批发价;增加双方的利他偏好程度会降低新产品和再制造产品零售价,增加市场需求;增强利他偏好程度会增加废弃产品回收数量,有利于回收再制造;提高制造商和零售商的利他偏好程度将减少自身收益而增加对方收益,同时提升渠道效率;双利他偏好有利于提高闭环供应链整体利润和效率,且比单一利他偏好产生的影响更加显著。

关键词: 再制造, 闭环供应链, 双利他偏好, 差异化定价