Abstract: Aiming at the pricing problem of chain master industrial Internet platform,the concept of value co-creation with chain enterprises was studied with considering the third-party platform competition environment.Different from the traditional pricing model of third-party industrial Internet platforms,the traditional duopoly competition Hotelling pricing model was combined with the double-layer multi-objective optimization model to form a double Stackelberg game,and the value enhancement obtained by the chain main enterprise and chain enterprises through the platform-constructed value chain ecology was studied.On this Basis,a multi-objective pricing model for the chain main industrial Internet platform was established,and the Multiple Objective Sparrow Search Algorithm（MOSSA）was designed to solve this multi-objective pricing model.Finally,the proposed algorithm was compared with other multi-objective optimization algorithms,and the results showed that the MOSSA algorithm had better optimization performance and stability in solving the problem model,which helped the chain master enterprise to better promote the large-scale upgrade and integration of the manufacturing industry through the industrial Internet platform.

Key words: chain master enterprise, manufacturing value chain, industrial Internet platform, Stackelberg game, multiple objective sparrow search algorithm

摘要： 针对链主企业工业互联平台的定价问题,考虑第三方平台竞争环境以及与链上企业价值共创的理念,区别于传统的第三方工业互联平台的定价模型,将传统双寡头竞争Hotelling定价模型与双层多目标优化模型相结合,形成双重Stackelberg博弈,并研究链主企业与链上企业通过平台所构建的价值链生态获得的价值提升,以此设立链主企业工业互联平台的多目标定价模型,并通过设计多目标麻雀优化算法（MOSSA）对本文多目标定价模型进行求解,最后与其他多目标优化算法进行对比,结果表明MOSSA算法在求解本文问题模型上具有更好的优化性能和稳定性。以此帮助链主企业更好地通过工业互联平台的方式推动大规模制造业升级整合的步伐。

关键词: 链主企业, 制造业价值链, 工业互联平台, Stackelberg博弈, 多目标麻雀优化算法