关键词: 大规模定制, 需求多样化, 实验设计, 多重选择目标规划, 产品设计

Abstract: Aiming at the diversity of customer requirements in product customization, a method of product variant design based on multi-choice goal programming was proposed. The goal programming model of product variant design was presented based on analyzing the customization requirements. The technical framework of mass customization product variant design was given by combining experimental design, which included product customization's characteristics and its goal programming model description, and the correlation model construction of product customization's characteristics with parts'parameters. On this basis, the objective function models were established with the view of cost, delivery time and quality respectively. An example was used to verify the proposed models, and the results showed the multi-choice goal programming method could find the product variant design solution that satisfied the diversity of customer requirements effectively.

Key words: mass customization, requirement diversification, experimental design, multi-choice goal programming, product design