关键词: 供需链, Stackelberg博弈, 供需链契约, 协调机制, 定价策略

Abstract: Because of the asymmetric information and incompatible incentives in independent decision-makers of supply chain, the optimization in traditional supply chain management is impossible to be realized in practice and the decisions that are locally optimal can be inefficient from a global perspective. In this paper, two kinds of Stackelberg game models are developed and analyzed. One kind of model is that the supplier is dominant; the other is that the buyer is dominant. In these two kinds of models, the Nash equilibrium solution is derived, and the changes of trade price, order quantity and retail price are studied. Moreover, the differences of the centralized and decentralized system are analyzed. Finally, through experimental analysis, the result is validated.

Key words: supply chain, Stackelberg game, supply chain contract, coordination mechanism, pricing strategy