关键词: 运作模式, 再制造, 供应链, 后悔预期, Stackelberg博弈

Abstract: To effectively improve the motivation and performance of supply chain remanufacturing when consumers have the psychology of anticipated regret,the influence of anticipated regret,on chain members' choice of operation mode was discussed.Based on deducing the expected consumer utility and product demand function in the presence of AR,the supply chain models under three operation modes that were perfect competition,integration and channel cooperation were constructed and solved respectively with game theory and decision-making optimization theory.Through theoretical analysis and numerical simulation,the product price,demand,profit and the operating mode preference of each subject in three modes were analyzed in detail.The research showed that the re-product's demand and remanufacturer's profit of three models were positively correlated with the consumer's expected sensitivity of AR,while the new product's demand was negatively correlated with it;the relationship between the prices of two products and the sensitivity of AR was regulated by the expected valuation of re-products under the integration and channel cooperation modes,and the price of the product was always expected to decline and then decline under the competitive mode.When the expected value of re-products was large,AR would always reduce the original manufacturer's profit and the total profit of supply chain;when it was small,it might increase the original manufacturer's profit;when the sensitivity of AR was large and the re-product valuation was small,remanufacturers and consumers were most inclined to the integration mode,while the original manufacturer prefers the channel cooperation mode,followed by the perfect competition mode,and finally the integration mode.In other cases,remanufacturers and consumers preferred the perfect competition mode the most,new product manufacturers most preferred the channel cooperation mode,followed by the integration mode,and last the perfect competition mode;regardless of AR,the supply chain system and the whole society had always preferred the integration mode.

Key words: operation mode, remanufacturing, supply chains, anticipated regret, Stackelberg game