关键词: 大规模定制, 异质客户, 客户需求, 智能获取, 模糊推理

Abstract: To acquire the customization needs of numerous consumer electromechanical products' client with heterogeneous need expression abilities online conveniently, an intelligent need acquisition approach oriented to heterogeneous customers was studied. The architecture of intelligent need acquisition for heterogeneous customers was constructed, and the implementation process of this architecture was also presented. Through acquirng the individual feature of clients and follow six steps： acquisition of customer personal characteristics and need scenarios, feature reasoning analysis, fuzzy weighted calculation, confidence threshold detection, feedback and need expression, and defuzzification, the interaction process of need acquisition was provided for each customer, and precise customer needs were output at last. The motorcycle was taken as an example to illustrate the practicability and effectiveness of the approach.

Key words: mass customization, heterogeneous customers, customer needs, intelligent acquisition, fuzzy reasoning, motorcycles