关键词: 在线大规模定制, 产品配置, 约束条件, 利润约束, 渠道约束

Abstract: To meet the demand of business innovation and on-line mass customization for enterprises,the source and expression of engineering constraints and supply constraints were analyzed deeply,and the product configuration model under these two constraints were given.The profit target was taken as the constraint,the rapid product configuration with the consideration of components cost performance was realized by allocating profits rationally|the online customization prices of products were taken as the constraints,the idea and method for sales structure and balance were optimized by regulating vendors spread contradiction.The effectiveness of proposed method was demonstrated by the cases.

Key words: online mass customization, product configuration, constrained condition, profit constraints, channel constraints