关键词: 物流服务, 供需联盟, 质量—价格博弈模型, 激励机制, 转让支付, 成本利润分析

Abstract: Based on analyzing the development trend of the logistics service outsourcing co-operation, the idea of constructing a logistics service supplydemand alliances framework was proposed. A two-period quality-price game model which consisted of one logistics service provider and one logistics service demander was set up. According to the symmetric and asymmetric pricing capabilities, changes of the price and the profit for both the service provider and demander were analyzed. And based on the transfer payment, the incentive mechanism for the logistics service supply-demand alliances was established. The theoretical analysis and computation results demonstrated that under this incentive mechanism, the overall alliance (the first stage was quality alliance, the second stage was price alliance) of two parties was realized through provider to demander transfer payment, the profit increase for the alliance and the partnerships were guaranteed which were beneficial to the development and stabilization of the logistics service supply-demand alliances.

Key words: logistics service, supply-demand alliances, quality-price game model, incentive mechanism, transfer payment, cost benefit analysis