关键词: 逆向供应链, 不完全信息, 激励机制, 最优合同

Abstract: To solve the problem of making price decision by the manufacturer and the collector with incomplete information, based on the reverse supply chain consisting of one manufacturer and one collector, a principalAgent model was put forward. In this model, the manufacturer established an incentive policy to maximized its own profit, which would motivate the collector to give its really operating cost, meanwhile maximized its profit. Finally, the optimal contract of the manufacturer with incomplete information was achieved by analyzing the model.

Key words: reverse supply chain, incomplete information, incentive policy, optimal contract