关键词: 策略型消费者, 低碳偏好, 两阶段生产, 均衡策略, 供应链

Abstract: Aiming at the two-stage game problems with manufacturing enterprise and strategic consumer's low-carbon preference,the manufacturer's profit models under four scenarios that were neither of stages adopts,only Stage 1 adopts,only Stage 2 adopts,and both two stages adopt low-carbon raw materials were constructed by considering the situation that whether the low-carbon raw materials were adopted or not in two stages production.The optimal emission reductions,retail prices and revenues were obtained.Furthermore,the equilibrium strategies of two-stage low carbon production were discussed.The research showed that the equilibrium production strategies depended on the strategic consumer' patience,low-carbon preference and unit production cost.The manufacturer adopted low-carbon raw materials in the first (second) stage with low (high) consumers' patience.With the increasing of consumer's low-carbon preference,low-carbon raw materials production in the first stage transformed to the second stage under the low (high) output/input ratio.The manufacturer preferred adopting low-carbon raw materials in both two stages with a low production cost.

Key words: strategic consumer, low-carbon preference, two-stage production, equilibrium strategies, supply chains