关键词: 一带一路, 供应链, 生鲜产品, 价格弹性, 价格策略, 政府补助

Abstract: According to the fresh two-stage supply chain consisted of one supplier and one retailer,based on the “One Belt One Road” and supply chain of product that price depended on the freshness,the pricing decisions and channel optimization in different modes of transportation were researched in both centralized and decentralized models.The results showed that the optimal price in rail transport was higher than that in shipping,meanwhile profits of supply chain members were mainly affected by both of freshness sensitivity and transportation cost.Transportation strategies were obtained of different conditions,which was of great significance for different products to choose the optimization mode for transportation.The profit-sharing contract could coordinate the decentralized supply chain in shipping under certain condition.The government subsidies were suitable for optimization in rail transport,however,it hurted the supply chain system.Franchise contract could be used to the channel coordination under the government subsidy and benefits the retailer to choose the rail transport.

Key words: one belt one road, supply chains, fresh product, price elasticity, pricing decision, government subsidy