关键词: 再制造, 定价, 服务水平, 主导型, 契约协调

Abstract: By considering the customer purchasing behaviors,the pricing strategies and service level decisions as well as coordination problems existed in manufacturer-dominant and retailer-dominant closed-loop supply chain under centralization and centralization were explored respectively with game theory.The results showed that the pricing of new and remanufactured products as well as the service level of remanufactured products in manufacturer-dominated occasion were higher than those in the retailer-dominated while the service level of new products was lower;negotiation power could assist a dominate player to gain higher profits,and the total profit of the retailer-dominated was higher than that of the manufacturer-dominated,yet neither of them exceeded centralized decisions,which indicated a double marginalization effect;customers'recognition and remanufacturing capability had positive influence on the sales of remanufactured products and firms'profit.As a consequence,a revenue sharing contract was used to coordinate manufacturer-dominant closed-loop supply chain and a two-part contract was suggested to coordinate retailer-dominant closed-loop supply chain so as to improve system performance and increase a firm's profits.

Key words: remanufacturing, pricing, service level, dominant, contract coordination