关键词: 车货匹配平台, 双边市场, 单归属, 多归属, 演化博弈, 最优控制

Abstract: To raise the single-homing user ratio of vehicles and cargos matching platform and enhance the platform matching efficiency and the value of platform enterprise,the bargaining game model of two-sided users was constructed based on two-sided market theory and evolutionary game theory,and the control process of evolution from multi-homing users to single-homing users was discussed.Research showed that the platform enterprise as the controller could induce this evolution process by reducing transaction fees and compensating loss of opportunity income.The relationship between control quantity and evolutionary stable strategy was discussed,and the optimal control for promotion of single-homing users ratio was designed.The optimal control rate and the optimal control trajectory were showed with simulation.

Key words: vehicles and cargos matching platform, two-sided market, single-homing, multi-homing, evolutionary games, optimal control