计算机集成制造系统 ›› 2017, Vol. 23 ›› Issue (第3期): 650-660.DOI: 10.13196/j.cims.2017.03.022

• 产品创新开发技术 • 上一篇    下一篇

中小企业云制造系统中的价格形成机制

彭巍,郭伟+,邵宏宇   

  1. 天津大学机构理论与装备设计教育部重点实验室
  • 出版日期:2017-03-31 发布日期:2017-03-31
  • 基金资助:
    国家科技支撑计划资助项目(2015BAF32B03)。

Price formation mechanism in cloud manufacturing system for small and medium enterprises

  • Online:2017-03-31 Published:2017-03-31
  • Supported by:
    Project supported by the National Science-Technology Support Plan Projects,China(No.2015BAF32B03).

摘要: 为解释云制造系统中的价格形成机制、分析交易达成的关键影响因素,以中小企业云制造服务系统为对象,构建了参与主体之间的价格博弈模型。基于不完全信息讨价还价模型,分析了云服务智能体和资源服务需求方之间的价格决策和交易条件,在考虑定价与讨价还价关系的基础上,利用Stackelberg价格领导模型分析了资源服务提供方和Agent之间的价格博弈均衡。通过数值方法研究了不同博弈结构下的定价差异及参数对价格均衡的影响。研究结果发现,Agent和资源服务提供方在处于领导者地位时的定价都比处于跟随者地位时高;Agent处于跟随者地位时,讨价还价第二阶段交易比例估计值的上升会导致其定价显著下降;资源服务需求方关于Agent保留价下限的估计值的增加及资源服务需求方自身保留价的增加皆能促进交易达成,而Agent定价的提升则具有相反的作用。

关键词: 云制造, 定价博弈, 讨价还价, Stackelberg价格领导模型, 价格形成机制

Abstract: To explain the price formation mechanism and analyze the key impact factors of transactions in Cloud Manufacturing (CMfg) system,a model of price game among participates in CMfg system for small and medium enterprises was built.The price decisions and transaction conditions between cloud service agent (Agent) and the Resource Service Demander (RSD) were analyzed based on incomplete information bargaining model.The equilibrium prices between Resource Service Provider (RSP) and Agent were researched with Stackelberg price leadership model based on consideration of relation between bargaining and pricing.A numeric analysis was conducted to study the pricing differences under different game structures and analyze the impact of parameters on equilibrium prices.The results showed that Agent and RSP's prices were higher when they played the role of leaders.The rise in the Agent's estimation on transactions percentage in the second stage of bargaining process leaded to a significant drop in the Agent's price when it played the role of follower.The increases in RSD's estimation on the lower limit of the Agent's reserve price and the RSD's reserve price both contributd to the promotion of transactions,but the raise in the Agent's price had the opposite effect.

Key words: cloud manufacturing, price game, bargaining, Stackelbergprice leadership model, price formation mechanism

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