关键词: 动态供应链契约, 逆向选择, 实验, 声誉补偿

Abstract: To verify the effectiveness of theoretical model with dynamic incentive contract,the supply chain's dynamics incentive contract and its numerical results were analyzed,and the theoretical validity through the design of experiments was verified.Experimental data was consistent with theoretical models prediction.In the second period,the retailer would give the manufacturer a certain compensation of reputation to alleviate the adverse effects of ratchet effect,and both profits were increased;the manufacturer would show the cost of production by considering the size of compensation,the smaller the compensation of reputation,the greater the cost of its display.The theoretical hypothesis of compensation can ease the ratchet effect and improve supply chain efficiency was supported by experiments.

Key words: supply chain dynamic contract, adverse selection, experiment, reputation compensation