关键词: 开放式创新, 创新模式, 客户参与, 社会福利, 产品开发

Abstract: To break the traditionally isolated innovation mode and bring customers into the innovation activities,aiming at the innovation modes selection,the open innovation mode based on both customers and business was demonstrated by using game theory,and the changes of company,customer and social welfare were analyzed under the different levels of customers participation.The research showed that the business innovation mode with customers participation could efficiently improve the welfare level in all aspects by comparing with isolated innovation mode,and the innovation mode selection of a company was related to the cost of communication between customers and business and the cost of innovation invention.

Key words: open innovation, innovation mode, customer involvement, social welfare, product development