关键词: 再制造, 闭环供应链, 消费者偏好, 差别定价

Abstract: Aiming at the different preference of customers for new product,remanufactured product and second-hand product,a differential pricing model of closed-loop supply chain was built.The production decision problems that whether the manufacturer was deal with the remanufacturing and distributors was deal with the second-hand products were researched.The results showed that the existed remanufactured products or second-hand products might cannibalize the marketing share of new products.The profit would be reduced for manufacturer if distributor distributed second-hand products but increased for distributor.If the manufacturer was deal with the remanufacturing but  the distributor was not deal with the second-hand products,it was benefit for both sides;while the manufacturer was deal with the remanufacturing and the distributor was deal with the second-hand products,the total profit of supply chain was optimum,and the benefits of customers was most,under which the distributor could transfer part of the profit to the manufacturer on the premise that both the manufacturer and the distributor earn more profits.

Key words: remanufacturing, closed-loop supply chain, customer preference, differential pricing