Abstract: With the rapid development of intelligent products and artificial intelligence technology,persona has become a key support for achieving personalized services.However,existing methods generally suffer from problems such as single dimensionality,insufficient generalization ability and low user engagement.For this reason,a product design persona generation method driven by AI agent was proposed,and a generation model was constructed.On the implementation path,an implementation mechanism covering data input,persona generation and application output stages was designed,and a prototype system was developed to verify the feasibility and effectiveness of this method in multimodal persona generation services.The study provided a new theoretical framework and practical path,expanded the theoretical and technical system of persona,enabled more accurate grasp of user needs,achieved continuous optimization and personalized response,and furnished new ideas for user experience design and service innovation of intelligent products.

Key words: intelligent products, user experience design, persona, user research method

摘要： 随着智能产品与人工智能技术的快速发展,用户画像已成为实现个性化服务的关键支撑。然而,现有画像方法普遍存在维度单一、泛化能力不足及用户参与度低等问题。为此,提出一种智能体驱动的产品设计用户画像生成方法并构建生成模型。在实施路径上,设计了涵盖数据输入、画像生成和应用输出阶段的实现机制,并开发原型系统,验证该方法在多模态画像生成服务中的可行性与有效性。提供了一种新的理论框架与实践路径,拓展了用户画像的理论与技术体系,能够更精准地把握用户需求,实现持续优化与个性化响应,为智能产品的用户体验设计与服务创新提供了新思路。

关键词: 智能产品, 用户体验设计, 用户画像, 用户研究方法