Abstract: To explore the problem of multi-agent servitization strategy selection under the action of intermediaries,based on the establishment of the profit function of advanced manufacturing enterprises,service providers and intermediaries,a three-party servitization evolutionary game model was constructed.Using MATLAB numerical value simulation analysis,the influence of relevant factors on the cooperation between advanced manufacturing enterprises and service providers was explored to carry out servitization under the action of intermediaries.The research results showed that the initial willingness to participate of the three parties had different degrees of influence on the willingness to cooperate with each other;the strategic choice of advanced manufacturing enterprises was more easily affected by the additional benefits of servitization;service providers were more sensitive to the cost of unilateral cooperation;the reduction of the cost of chemicalization under the participation of intermediaries had a stronger impact on the strategic choice of advanced manufacturing enterprises;the payment of intermediary agency remuneration and the service-oriented income distribution coefficient would both had an impact on the willingness of advanced manufacturing enterprises and service providers to cooperate,among which payment of intermediary agency remuneration was more likely to shake service providers' willingness to cooperate.

Key words: intermediary agency, servitization, advanced manufacturing enterprise, evolutionary game, simulation analysis

摘要： 为了探究中介机构作用下多主体服务化策略选择的问题,以建立先进制造企业、服务提供商和中介机构三者的收益函数为基础,构建了三方共同作用的服务化演化博弈模型,运用MATLAB数值仿真分析探究了相关因素对中介机构作用下先进制造企业与服务提供商合作开展服务化的影响。研究结果表明,三方的初始参与意愿对彼此合作意愿有不同程度的影响;先进制造企业策略选择更容易受服务化额外收益的影响;服务提供商对单边合作成本更敏感;中介机构参与下服务化成本减少量对先进制造企业策略选择的影响更强烈;支付中介机构报酬以及服务化收益分配系数均会对先进制造企业和服务提供商的合作意愿产生影响,其中支付中介机构报酬更易动摇服务提供商的合作意愿。

关键词: 中介机构, 服务化, 先进制造企业, 演化博弈, 仿真分析