Abstract: Open innovation has been developing vigorously as the leading model for the manufacturing industry to accelerate innovation and improve product competitiveness in the era of knowledge economy.However,innovative design in an open environment faces three challenges: difficulty in gathering distributed design resources,low accuracy in matching tasks and resources,and high uncertainty in the design process,which in turn leads to the deterioration of the product design ecology.For addressing these problems,crowdsourcing design theory based on collective intelligence collaborative innovation was put forward.Then a theoretical system of crowdsourcing design was established from two aspects,including the micro-level of the product design process and the macro-system level of the aggregation of collective intelligence.The proposed theoretical system conducted a comprehensive and detailed analysis of the dynamic change mechanism of the design process and various activities in crowdsourcing design.These works were expected to provide theoretical reference for product crowdsourcing design practice.

Key words: open innovation, crowdsourcing design, collective intelligence, collaborative innovation, crowdsourcing design ecosystem

摘要： 开放式创新作为知识经济时代制造业加快创新速度和提高产品竞争力的主导模式,一直蓬勃发展。为解决开放环境下分布式设计资源聚集难、任务与资源匹配精准度低、设计过程不确定性高导致的产品设计生态趋于恶化的问题,突破现有设计理论和方法的局限性,提出一种基于群体智慧协同创新的众包设计理论。从产品设计过程的微观层面和群智聚集作用的宏观系统层面探索建立众包设计理论体系,对设计过程动态变化机理及众包设计中各项活动进行全面细致分析,并提出关键问题的理论模型和解决方法,为产品众包设计实践提供理论参考。

关键词: 开放式创新, 众包设计, 群体智慧, 协同创新, 众包设计生态系统