• 论文 •    

基于供应链渠道协作的利润优化模型研究

高  阳,袁开福,周震虹   

  1. 中南大学商学院,湖南  长沙  410083
  • 出版日期:2005-04-15 发布日期:2005-04-25

Research on profit optimization models based on collaboration of supply chains

GAO Yang, YUAN Kai-fu,ZHOU Zhen-hong   

  1. Sch. of Business, Central South Univ., Changsha  410083, China
  • Online:2005-04-15 Published:2005-04-25

摘要: 为了实现供应链合作伙伴的双赢和多赢,在由一个制造商和多个批发商组成的供应链中,提出了一类斯德伯格主从对策问题。以制定最优共同补货周期策略为核心,制造商作为主方指定共同补货周期和折扣率,批发商作为从方按共同补货周期的整数倍进行补货,制造商采用一致价格折扣的方式弥补批发商成本的增加。考虑到需求的可变性和是否实行共同补货周期策略,建立了制造商和批发商的利润优化模型并进行了模拟。结果表明,共同补货周期策略可以实现多方收益的帕累托改进。

关键词: 供应链管理, 共同补货周期, 价格折扣

Abstract: To achieve win-win or multi-win for supply chain partners in a supply chain consisting of one manufacturer and many wholesalers, a kind of Stackelberg game about supply chains was proposed. To find an optimal common replenishment epoch strategy, the manufacturer initialized common replenishment epoch and discount rate as a leader, while wholesalers responded to replenishing stock by multiples of a common replenishment epoch as followers. Wholesalers’ cost increase would be compensated in an identical price discount provided by the manufacturer. Taking the changeable demand and whether conducting common replenishment epoch strategy or not into consideration, the profit optimization models on the manufacturer and wholesalers were proposed and simulated. The results revealed that multi-party benefit’s Pareto improvement could be realized through common replenishment epoch strategy.

Key words: supply chain management, common replenishment epoch, price discount

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