关键词: 电子中介, 软件外包, 满意度, 交易匹配

Abstract: To achieve the high-efficiency and low-cost of transaction matching,the trade way of electronic brokerage was applied to software outsourcing.The mode,running process and value of electronic brokerage were analyzed.Based on analyzing the characteristics of software products and considering the benefits of buyer,seller and brokerage,the transaction matching model by taking the maximum satisfaction of three parties as the objective was constructed,which was solved and simulated by assignment problem in operational research.The result showed the obvious effect of the proposed model on promoting the satisfaction degree of three parties.The hidden trouble and fair competition environment which existed in the virtual electronic brokerage was concluded,and several pieces of constructive suggestion was proposed.

Key words: electronic brokerage, software outsourcing, satisfaction, transaction matching