关键词: 卡诺模型, 质量功能配置, 属性指标, 顾客满意度, 个性化产品

Abstract: To analyze the customer requirements qualitatively and quantitatively,and to realize the mapping between demand information and personalized product attributes accurately,a new method integrating Kano model with Quality Function Deployment (QFD) model for solving importance of personalized product attributes was proposed.In this method,customer requirements were analyzed and classified with Kano model.To acquire product's customer satisfaction value,the relationship between requirements performance and customer satisfaction was analyzed with investigation,and the  customer satisfaction mathematical models of attractive requirement,expected requirement,basic requirement and reverse requirement were established respectively.An adjustment function was used to adjust the importance of each requirement in QFD,which could obtain the importance of personalized product attributes.A certain personalized portrait-based product's optimized design was taken as an example to demonstrate the rationality and feasibility of the proposed method.

Key words: Kano model, quality function deployment, attribute index, customer satisfaction, personalized product