关键词: 行为运筹, 供应链, 过度自信, 公平关切, 双边努力

Abstract: Based on the two-level supply chain with the manufacturer as a leader and the supplier as the retinue,the influence on bilateral efforts and performance of the supply chain was researched under the circumstances of the supplier's behavior preference and the supplier's behavior preference with overconfidence and fairness concerns,and the differences with the complete rationality circumstance was compared.The results showed that the supplier's overconfidence and fairness would encourage himself to improve the efforts level,but the supplier's fairness would reduce the manufacturer's efforts level.Only under certain condition,the supplier's overconfidence could increase the manufacturer's efforts level.Meanwhile,the supplier's overconfidence and fairness could actually improve the utility of whole supply chain.Numerical analysis was provided to validate the influence of supplier's behavior preference with overconfidence and fairness concerns on balanced operation of supply chain.

Key words: behavioral operation, supply chains, overconfidence, fairness concerns, bilateral efforts