关键词: 供应链管理, 公平关切, 指数需求, 双重边际化效应, 定价

Abstract: To study the impact of fairness concerns on supply chain's optimal pricing decisions, a two-echelon supply chain composed of one supplier and one retailer was established with regard to members absolute fairness concerns. Fairness concerns meant that supply chain members cared about not only the monetary payoff, but also whether the total supply chain profit was allocated fairly among supply chain members.It was assumed that the market demand was exponential demand function, and the retailer as well as the manufacturer was in the Stackelberg game, the optimal pricing decisions for both supplier and retailer were analyzed under absolute fairness concerns. The research results indicated that the manufacturer could not use wholesale price contract to achieve channel coordination under the two scenarios above mentioned. The retailer's absolute fairness concerns would alleviate double marginalization effect under some specific conditions, and would never aggravate double marginalization effect. However, the manufacturer　s absolute fairness concerns might either aggravate or alleviate double marginalization effect.

Key words: supply chain management, fairness concern, exponential demand, double marginalization effect, pricing