关键词: 供应链, 协调策略, Stackelberg博弈, 合作决策, 定价策略, Pareto改进

Abstract: In view of the consumer demand caused by product's utility diversity, and taking the initial stage of green market's development as research background, two coordination strategies were proposed based on the Stackelberg game and cooperative decision-making separately. Based on the latter, a nonlinear pricing model, which achieved the members'Stackelberg-equilibrium profits Pareto improvement, was obtained by the Nash coordination approach. Relationship between relevant market parameters and the Green Supply Chain (GSC) operation was analyzed, and the market conditions and related measures conducive to highly-efficient operation of GSC were put foward. With respect to China's practical conditions, the results were significant and helpful to guide the collaboration among GSC's members as well as the incubation and development of the green market.

Key words: supply chains, coordination strategy, Stackelberg game, cooperative decision-making, pricing steategy, Pareto improvement