关键词: 双分销渠道, 转运策略, 供应链, 生产能力约束

Abstract: To deal with matching problem in dual-channel supply chain, the supply chain inventory collaboration of short life-cycle products under dual-channel structure with manufacturers'production capacity constraint was studied. Uncooperative order decision, transshipment order decision and order decision subject to normal distribution rules were analyzed. Numerical analysis was conducted on order decision under different circumstances. The transshipment strategy was proposed to reduce the supply-demand mismatch. Study results showed that transshipment strategy fortified supply-demand match in the dual-channel supply chain of short life-cycle product, especially in the circumstance of the increasing demand uncertainty, the transshipment strategy could buffer the risk of demand violation and increase the expectant supply chain benefit. Moreover, the results also showed that transshipment strategy could achieve higher supply chain service level under production capacity constraint.

Key words: dual-channel, transshipment strategy, supply chain, production capability constraint