关键词: 逆向供应链, 再制造, 合同, 信息不对称

Abstract: In the context of a single-manufacturer and single-retailer reverse supply chain, the product returns efficiency depended on retailer′s collection effort. However, due to asymmetric information, the manufacturer couldn′t observe the retailers-endeavours, the immoral action came into being so as to affect the collaboration of the whole reverse supply chain. To deal with this problem, the game between manufacturer and retailer was studied from the point of principal-agency theory. Under symmetric information, different parameters-effects on the collection effort level of the retailer were analyzed. And under asymmetric information, the parameters terms to ensure the validity of linear contract were discussed through a special case.

Key words: reverse supply chain, remanufacturing, contract, asymmetric information, collection effort