关键词: 大规模定制, 产品平台, 决策模型

Abstract: To realize optimization of various platform extension, a decision-making method of product platform extension oriented to mass customization was proposed. Based on the conjoint analysis and the ELECTRE method, the decision-making models of product platform extension oriented to mass customization were constructed. The modeling process consisted of two steps. Firstly, through combining analysis model, quantity of market performance in product platform after extension could be achieved by analysis on customer requirement data in objective market. Then, multi-objective decision-making model was built up. Extension projects for product platform were sequenced by taking 3 influencing factors as market performance, costs and cycle of the extension into consideration, and combining results of the conjoint analysis model. Finally, a case of the decision-making for motorcycle product platform extension was used to illustrate the feasibility of the decision-making method.

Key words: mass customization, product platform, decision-making model