关键词: 云制造平台, 增值服务投资, 用户缺乏信息, 博弈模型

Abstract: To improve the performance of cloud manufacturing platform investment value-added service decision-making,the influence of two-sided platforms' game timings and users' information levels on demand function in the process of investing value-added service were analyzed,and the two-sided market gaming model under three possible timings of cloud manufacturing platform games in which two sides play games simultaneously and each side can begin to play a game before the other was developed.The optimal comparison results showed that the optimal investments and profits were the same in the monopoly market when platform invested the bilateral and unilateral value-added services.In the competitive bottleneck market,the optimal investments and profits were the same under the simultaneous games and first-playing games with the buyers,but their profits were worse than the optimal profits of first-playing games with the sellers.In the duopoly market,the optimal investments and profits were the same under sequential games between buyers and sellers,and their profits were better than the profits of simultaneous games.

Key words: cloud manufacturing platform, value-added service investment, users lacking information, game model