关键词: 数字创意设计, 人工智能辅助设计, 用户画像, 创意激发, 图形用户界面原型生成, 计算美学

Abstract: As an emerging aided design technology,Artificial Intelligence (AI) is promoting the rapid development of digital creative design.To understand the application status of AI in digital creative design,the mindset and performance characteristics of design and AI in the process of solving problems were analyzed respectively,and thus the current relationships and challenges between design and AI were summarized.From the point of supporting the design process and producing creative contents,the latest research progress and technologies were illustrated respectively in the field of AI empowered design,especially discussed the supports and inspires of AI on traditional design process from four stages including requirement analysis,ideation,prototype and design evaluation.The future trend of digital creative design empowered by AI was discussed from the aspects of building the diversified relationship between human and computer and developing the new design paradigm.

Key words: digital creative design, AI aided design, persona, ideation, graphical user interface prototype generation, computational aesthetics